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Reviewed on Dec 11st, 2013
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sitsite.com Channel Archive for ‘Ideation’ at Innovation by SIT
Yet, the concept is fast gaining traction in many FMCG companies from P&G to Kraft. (Skeptics might say that OI is just a formalization of existing practices, namely: for years consumers-with-something-to-say have been sending companies “great ideas for the next best thing”. When I worked on ad... Read articleRelevanceFind useful? Yes